Wednesday, August 26, 2020

Barclays Bank PLC Is A Multinational Company Essay Example for Free

Barclays Bank PLC Is A Multinational Company Essay Civilities to pull in profoundly gifted and inventive people at exceedingly significant levels ? Convention of closeness to key clients and target clients A business can separate itself by playing out its current worth exercises or reconfiguring in some one of a kind ways. What's more, the supportability of that separation will rely upon two things: a continuation of its high seen an incentive to purchasers and an absence of impersonation by contenders. There are numerous option vital headings in which Barclaycard could actualize in their present technique of separation. These may incorporate innovation advancement or item/administration separation. Item/administration separation Product separation happens when, inferable from contrasts in physical characteristics, auxiliary assistance, geographic area, data, as well as emotional picture, one firms items are plainly favored by probably a few purchasers over opponent items at a given cost (, 1990, ). For firms looking to make their interest bend less versatile, effective separation gives a protected situation against contenders by empowering firms to sell a bigger amount at a given cost or by permitting the firm to make brand reliability in clients bringing about lower affectability to cost. This uniqueness may manufacture a section obstruction for contenders to defeat (, 1992; , 1980). Nonetheless, being interesting may require an exchange off with venture if accomplishing separation requires expensive exertion, for example, broad exploration, item structure, top notch materials, or concentrated client service. Therefore, the organizations utilizing the separation procedure can't overlook expenses and hazard (, 1980). Flat item separation centers around contrasts in quality assortment among contending brands. It happens when one brand contains a greater amount of certain traits however less of some different credits in contrast with another brand (). Shoppers various tastes will misuse varying solid and powerless focuses among brands given indistinguishable costs (, 1992). The move towards commercialization is quickening with huge ramifications in a significant number of the business sectors in which we work. In a general sense, our view is that industrialism includes a move in power from establishments towards customers. The fast change of the Visa business †first with the cutting off of the conventional tie between financial balances and charge cards and second, with the development of credit as a genuine item in the Visa business delineates this so well. Shoppers in the past were appreciative in the event that they got acknowledge it was viewed as a privilege allowed to an extraordinary not many by a bank and consequently banks held control over people. The offer was the accessibility of credit. Innovation For the situation of Barclaycard, it is could improve its tasks and upper hand through constant structure information driven apparatuses. This instrument would improve their credit limit methodologies and increment their enthusiasm procuring balances. A Fair, Isaac Model Builder for the choice trees might be utilized as this instrument utilizes authentic information to help with distinguishing ideal record the board procedures. Reasonable, Isaac Model Builder for Decision Trees is a PC Windows based application structured explicitly to help information driven technique plan. It enables moneylenders to quickly make new systems continuously utilizing various execution measurements, to process enormous datasets quickly so procedures anytime for more prominent comprehension of the portfolio and moves methodologies to and from creation application effortlessly, placing new techniques into creation quicker. This ongoing, exceptionally intelligent methodology significantly abbreviates the time between technique creation and turn out. With Barclaycard destinations of the new procedures to expand enthusiasm bearing adjusts, increment turnover, control terrible obligation, and address whittling down, Fair, Fair Isaac can be a major assistance for the association. While the normal number of cards in a person’s wallet has expanded in the course of the most recent five years, the incentive to a person of having numerous cards will reduce in a situation where credit is an item.

Saturday, August 22, 2020

Argument Supporting Gay Marriage Essay -- Same-Sex Marriage Essays

Individuals are brought into the world gay. In the event that you are gay you can't get hitched. That thought is ludicrous. On June 26, 2015, the US Supreme Court decided that the US Constitution ensures the appropriate for same-sex couples to wed. Marriage is characterized as a sacrosanct power of profound devotion between two individuals. Gay individuals likewise feel love consequently, they ought to be permitted indistinguishable rights from every other person in this nation. Homosexuality is an acknowledged way of life these days with a demonstrated natural causation. The main thing that should matter in marriage is love and denying them this is an infringement of strict opportunity. As indicated by contemplates done by Simon LeVey, being gay is a natural reason, not a decision made when one is exceptionally youthful. It is additionally an acknowledged way of life today. For a really long time being gay has been viewed as a type of â€Å"devilish acts†. The individuals making these allegations should check the history books, and the mental research done by LeVey. As indicated by Wikipedia.com gay initiates have existed since early Greece. The word lesbian originates from the Greek word â€Å"Lesbos,† which were islands where numerous couples of that direction lived. The least demanding approach to consider it is as a hormonal switch that gets tossed one way or the other. Things being what they are, it bodes well. Consider numerous gays and lesbians you've seen. Not generally, however by and large, a few attributes look like that of the other gender. That implies that, for instance gay guys have milder voices, and most lesbians have a manly body shap e. Those hormone switches influence everything. Also, still once more, for what reason would somebody decide to be gay? Despite the fact that gay individuals are extraordinary and their hormones are unique, they despite everything have indistinguishable feelings from everybody... ... just one was harmed, the other probably won't be permitted to see the other on the grounds that he/she is definitely not an immediate relative or life partner. It’s difficult to tell that affection is being tossed out by such huge numbers of states and nations, they are eager to hurt others to make sure they can say that the organization of marriage is spared. Gay individuals are ordinary, simply one more minority. Like some other dark person strolling down the road. It is safe to say that you are going to reveal to him he can’t get hitched in light of the fact that he’s dark? No, in light of the fact that he can’t help that he’s dark, exactly how gay individuals can’t help that they are gay. They love similarly as we do and we are in no spot to keep them down of communicating it to their fullest. They need to get hitched, at that point let them. Despite the fact that it isn’t a man and a lady, it’s still two individuals who need to share all they delights of the world together. Love is an inclination, not a sexual orientation.

Wednesday, August 19, 2020

MITs Once-a-Century Party

MIT’s Once-a-Century Party If you were in Boston sometime these past few nights and glanced towards MIT, youd be forgiven for thinking that Killian Court had been transformed into a huge sports stadium, with gigantic spotlights emanating from the Great Dome and swiveling around the sky.  Turns out they were just rehearsing the lights for MITs 100-year-anniversary of its move to Cambridge an event named Moving Day. Not exactly the most imaginative name, but boy does MIT know how to throw a party Im told the weekend was a $10+ million event.  Its not every Saturday night that you get to see the Mens Et Manus seal come to life with the two characters on the seal playfully arguing about the merits of theory vs. practice: or giant bobblehead figures of esteemed MIT alumni brawling in a fistfight (I believe thats Feynman trying to knock out Packard): or President Reif taking a selfie (Reif-ie?) with the MIT seal: or more spectacular fireworks than July 4th: or a fantastic showcase of the various arts and performance groups at MIT: Heres another view of the spotlights on Lobby 10: and of course, after the pageant there were 5 giant tent parties around campus, each themed for a certain decade and most featuring open bars: And let this forever put to rest the notion that MIT doesnt know how to party.

Sunday, May 24, 2020

One Day in the Life of Ivan Denisovich - Analytical Essay

Russia, has a lowest ever temperature of Ââ€"44 ºC, and an average of 104 days a year above 0 ºC and a yearly average of 261 days below 0  ºC. It is the second coldest continent in the world only behind Antarctica, it snows on average 111 days of the year. It is dark, gloomy, freezing and miserable in the winter, and in the summer, cold, dark, and gloomy. Camps for political prisoners seemed even colder, especially with no real heating and limited clothes to wear on these wintriness days. br brThe camp which was the bases of Aleksandr Solzhenitsyns novel A Day In The Life Of Ivan Denisovich was initiated by Stalin, leader of the Soviet Union from 1953 until 1956. Stalin, which means man of steel, constructed one of the tightest and†¦show more content†¦Although prisoners maintain their humanity and dignity by small acts and rituals. That is what Solzhenitsyn hoped to explain, but no matter what the conditions, and no matter how bad life is like, we can all survive through it, if we are willing to fight. br brWith numerous nationalities and cultures represented in the novel, such as Russians, Estonians, Letts and a Ukrainian just to name a few, there was bound to be conflict in cultures and beliefs, and there was. From large arguments to the conversation between Shukhov and Aloysha about God, Aloysha, Im not readily against God, understand that. I readily believe in God. But I dont believe in paradise and hell. Why dyou take us as fools and stuff us with your paradise and hell stories? Thats what I dont like. br brThus also leads into another significannot theme, the demolition of human unity, what happened to looking out for each other, well when it cost you time, effort and punishment why should you look out for each other. This was the view of many of the prisoners, and is clearly illustrated when they all yelled abuse at the Moldavian who missed work because he feel asleep, and cost the prisoners more

Wednesday, May 13, 2020

Gate Cell - Marketing Plan - Free Essay Example

Sample details Pages: 7 Words: 1981 Downloads: 5 Date added: 2017/06/26 Category Marketing Essay Type Research paper Did you like this example? MARKETING PLAN CO-FOUNDERS 1.0Executive Summary à ¢Ã¢â€š ¬Ã‹Å"Gatecellà ¢Ã¢â€š ¬Ã¢â€ž ¢ focuses on fusing an educational theme into mobile games. Instead of developing pure fictional games, Gatecell develops games that educates gamers without disrupting the fun element in gaming. Gatecell transforms the dull and repetitive concept of educational apps into a highly effective and remarkable experience. Don’t waste time! Our writers will create an original "Gate Cell Marketing Plan" essay for you Create order The company was founded by two MBA students; Bello Olaniyi and Fashola Babatunde to help people acquire knowledge through gaming. The vision of Gatecell was conceived in 2013, when a simple educational game developed by the founders to help increase engagement in their study group went viral in the university. The game was a simple game of Visual QA which ranked players by the score and speed in answering the questions. Gatecells mission is to educate its customers through entertainment. Education through amusement. Transforming gaming society from a mere entertainment activity to a strong educational tool. Gatcells founders have a strong business background and they have put together a wonderful team of young and dynamic professionals. The open and parralel system of management ingrained into company culture has already helped Gatecell win the hearts of the public, Gatcell has already raised enough capital to handle a two years of operation through several crowdfunding w ebsites. Gatecell has already adopted a consumer first approach in developing its products, and the direct-to-customer approach will help Gatecell gain marketshare, create and maintain customer relationships and achieve excellent financial performance. 2.0Situational Analysis Gatecell is entering its first year of operation. Beta testing has been very successful and marketing will be key to the development of the brand and product awareness as well as growth of the customer base. Gatecell offers a distinct line of games and excellent marketing efforts will be key to consumer acceptance and brand recognition. 2.1Market Summary Gatecell posseses good information and knows a great deal about its customers. This information will be leveraged to better understand who is served, what their specific needs are and how gatecell can better communicate with them. Target Markets Apple Tablets users Smartphone users Android Tablets users Smartphone users 2.1.1Market Demographics The profile of the potential gatecell customer consists of the following geographic, demograpfic and behaviour factors. Geographics Apple App store and Google Playstore are both global markets, they have no set geograpical area. The total population of active users is 900 million users. Demographics Behavioural Factors Equal ratio between male and female users Ages 13 34 are heavy users, students or young graduates, dependent on parents for income Ages 35 55 are moderate users, salary earners, high income earners. Ages 55+ are heavy users, retirees, less technologically inclined, willing to learn, open to new products high purchasing power. 2.1.2Market Needs Good Graphics Captivating Storyline Competitive Games Online Features Free to download Regular Updates Bug Fixes Excellent Support Social Media Capabilities 2.1.3Market Trends Freemium Pricing Model One of the biggest trends in mobile gaming is the Freemium model; which offers free download with in-app purchase options. The Growing Tablet Market Our study shows that tablet gamers are more valuable than mobile phone users, they spend more time and money on paid apps than mobile phone users. Mobile Gamers Crave Multiplayer Social Features Mobile gamers have developed the habit of interacting with their friends on a continuous basis, even while gaming. Users carve social features in games they want to compete with their friends and share their progress on social platforms à ¢Ã¢â€š ¬Ã‚ ¢ Word of Mouth Is the most eefective Driver for Game Downloads Word of mouth is the most effective driver for app downloads. Users rely on review from friends, the app store or the social media sites before downloading and they are more likely to stick around if it was recommended by a friend. à ¢Ã¢â€š ¬Ã‚ ¢ Titles Over Brands Users are becoming more attached to product titles over brand names, this means it is easy for new gaming companies to capture market share. Of course gamers are loyal to product titles, but games have a short life span, therefore Gatecell must focus on marketing its brand to customers. 2.14Market Growth The mobile gaming market keeps growing at an impressive rate, infact it is expected to double in size by 2016 and reach almost 24 billion dollars. The increase in consumers preference for larger screens has made the tablet market a profitable market for developers. Less technologically incined people are finally beggining to embrace smartphone technologies and this means an increase in the number of potential customers for our games and apps. 2.2SWOT Analysis This swot analysis highlights out internal strenghts and weakness and the external opportunities amd threats to Gatecell. 2.21Strength Young, creative and dynamic team of workers Diverse workforce Innovative products Pricing Unique company culture 2.2.2Weakness Lack of brand awareness Limited Research Development budget 2.2.3Opportunities Partnership opportunities Viral Marketing Merchandizing 2.2.4Threats Information Leaks Crisis Brand Image Copyright Infringement Jailbreaking New Market trends 2.3Competition The competion in the gaming market is strong but Gatecll is targeting an untapped niche in the mobile gaming market. Gatecell games are focused on the tapping into the educational-gaming niche which is almost inexistent at the moment. 2.4Product Offerings Gatecell has three games fully developed and ready for market launch: Autoshop The gamer manages an auto shop and in the process learns about maintaining cars properly. Hospital Manager The gamer is the administrator of an hospital and has to ensure the hospital is well stocked up and in the process learns a lot about the medical field. Questition This is a simple multiplayer QA game with friends, the gamers agree on a reading period and after all players must answer questions from the reading passage. The player with the highest score wins the points set by all players. 2.5Keys to Success Developing apps that appeals to the market Effectively leveraging the power of social media Developing a large user base Excellent Customer Retention Excellent Technical Support 2.6Critical Issues Launching its strong line of products Establishing a strong brand Keeping up with new market trends Retaining Customers 3.0Marketing Strategy Gatecell is adopting a tablet-first strategy in developing its games, we are focusing our marketing efforts on direct to customer channels, we are also carry customers along in every stage of app development, so that by the time the app is ready for launch, the demand is already at a very impressive rate. 3.1Mission Gatecells mission is to educate its customers through entertainment. Education through amusement. Transforming gaming society from a mere entertainment activity to a strong educational tool. 3.2Marketing Objectives To achieve a 70% product awareness among the target audience within the first quarter of operation. To establish a 35% market share within the first year. To achieve a steady increase in market penetration To build a brand customers can proudly associate with 3.3Financial Objectives To break-even within a year of operation. To achieve a sales target of $500,000 by the end of the financial year. To achieve a minimum 30% growth in the research and development budget. 3.4Target Markets Gatecells current line of products are available on only Apple IOS and Android operating system. The apple App store has over 500 million active users and the Google playstore is estimated to have over 400 million active users. These two platforms gives us direct access to over 900 million active users. Age Demographics of App Usage Our beta testing shows females found our games more engaging, in the 44-54 age group, females recorded 75% more usage than men in the same age group, among the males the 18-24 25-34 age group were the highest both segment exceeding female usage by 10% respectively. Further demographic testing showed the highest engagement level among single/divorce people; women more especially. Our beta testing showed acceptable level of engagement in all age groups with the lowest at 25% in men in the 44-54 age group. Gatecell games would target all age groups and income levels but major marketing efforts would be geared tow ards single or divorced individuals. Beta testing also showed competition as the driving force behind engagement. 3.5Positioning Gatecell will position itself as the mobile gaming company with the best competitive element in mobile games. This positioning will be achieved by developing a very competitive scoring system in all games, each gamer would be ranked alongside his/her social media friends based on their score in respective stages of the game. 3.6Strategies The single objective is to position Gatecell as the gaming company with the most competitive element in mobile games. The marketing strategy will first seek to introduce the brand to potential customers through social media platforms, by sponsoring university events, and gamers conventions. The second marketing strategy would be to drive organic traffic to our website by ranking for relevant keywords, build a strong Facebook and Twitter follower base. The third marketing method is to partner with u niversities to include the Questition app in their study materials for students. The fourth marketing method is to advertise on fitness blogs, gaming forums and sponsor contests on gaming blogs. The final marketing method is to sponsor positive review, create an affiliate program and pay for press release about our product launch on reputable media platforms. 3.7Marketing Program Gatecells would be adopting the following approaches in its marketing program Pricing: Gatecell will adopt the freemium model in pricing its apps. Gamers can download the game for free but they would be required to pay to access more features in the game. Distribution: The apps would be distributed through the official apple app store and the Google play store. Advertising and Promotion: Most advertising efforts would be carried out through the internet. Customer Service Support: Gatecell will provide quality technical support for its games and also try and achieve and maintain exceptional levels of customer engagement. 3.8Marketing Research Gatecell aims to build a strong email list and establish a strong presence across all popular social networks gamers regularly hangout. Gatecell would develop strong relationships with gamers in order to predict and understand new market trends. Gatecell offers its existing users free access to beta versions of any app or game in development. 4.0Financials This section will offer a financial overview of Gatecells marketing activities, it includes break-even analysis, sales forecast, expense forecast and highlight how all these link to the marketing strategy. 4.1Break-Even Analysis Our break-even analysis estimates that $5,980 would be required in monthly revenue to reach the break-even point. Break-Even Analysis Break-Even Analysis Monthly Units Break-Even Monthly Sales Break-Even 2000 $5980 Assumptions Average Per-Unit Revenue Average Per-Unit Variable Cost $2.99 $0.99 Estimated Monthly Fixed Costs $4000 4.2Sales Forecast The freemium pricing model means sale is not made when an app is download but sale is made when a customer makes use of in-app purchases. Monthly Sales Forecast Sales 2015 2016 2017 Apple $310,000 $900,000 $4,000,000 Android $223,000 $708,000 $2,000,000 Direct Cost of Sales 2015 2016 2017 Apple $103,333 $300,000 $1,333,333 Android $89,200 $283,200 $800,000 4.3Expense Forecast Milestones Start Date End Date Budget Manager Department Marketing Plan Completion 20/05/14 20/06/14 $0 Fashola Marketing Website Completition 02/08/14 03/09/14 $0 Bello IT Advertising Campaign 02/10/14 03/12/14 $10,000 Fashola Marketing Social Media Campaign 02/10/14 03/12/14 $20,000 Fashola Social Media Totals $30,000 4.4 Monthly Expense Budget Marketing Expense Budget 2015 2016 2017 Website $20,000 $40,000 $80,000 Advertisements $50,000 $100,000 $200,000 Total Sales Marketing Expenses $265,600 $723,200 $2,133,333 Percent of sales 49.8% 45% 35.6% 5.0Controls This marketing plan is to serve as a guide for the organization. The following metrics would be used to measure Gatecells performance Revenue Expenses Email List Number of Downloads Customer Satisfaction App Reviews Bounce Rate Conversion Rate 5.1Implementation Gatecell has established tight control measures to closely monitor the quality of customer service satisfaction. This is to enable us to react very quickly in correcting problems we may encounter. as App reviews by users and bounce rate of users of our apps will serve as warning signals. These signals would be monitored for signs of deviation from the plan. 5.2Marketing Organization Chief Marketing officer Babatunde Fashola is responsible for the marketing activities of Gatecell. 5.3Contingency Planning Difficulties and Risks Intellectual theft from the already established competitors. Lack of Brand recognition Worst Case Risks Determining that the business can no longer support itself on an ongoing basis. Having to abandon published titles (Games Apps)

Wednesday, May 6, 2020

The Invention of the Cell Phone Free Essays

Have you ever imagined the world without cell phones!? How do you think it has affected the world today? The cell phone allows people to communicate with other people anywhere in the world with anyone they want at anytime. How you use the cell phone is what makes it a positive or negative impact on you, society, and the environment. A man named Martin Cooper invented it; he invented it because he wanted people to be able to carry their phones where ever they wanted. We will write a custom essay sample on The Invention of the Cell Phone or any similar topic only for you Order Now He invented it on April 3rd, 1973 in a Motorola Factory. A cell phone is that it is actually a radio, an extremely sophisticated radio, but a radio nonetheless. The telephone was invented by Alexander Graham Bell in 1876, and wireless communication can trace its roots to the invention of the radio by Nikolai Tesla in the 1880s. It was only natural that these two great technologies would eventually be combined. The first cell phone weighed 2. 5 pounds, had a talk time of 35 minutes, took 10 hours to charge and had no display. Technology takes up a big factor of the cell phone, because without technology there would be no cell phone. Cell phones today have a big impact on the environment. Some negative impacts are that they are constantly being thrown into landfill which causes pollution. Also the mercury, arsenic and lead in the phones can poison the environment and impact humans also. Cell phones can have a big impact on society today because individuals have become overly reliant on cell phones to help with everyday memory functions. Also very high levels of technology have been placed in cell phone which has caused them to be quite expensive. Some positive impacts are that people a can easily communicate with other people faster than like a letter, or a telegram. Also the average cell phone last about 8-12 months and people with replace cell phone after cell phone. Those cell phones that are constantly replaced end up in landfills. SO u can see how society connects to the environment. With all of the information I have provided you with you could infer what life would be like without cell phones, it could be better without the pollution, but bad without the easiness of communicating with anyone and anywhere. How to cite The Invention of the Cell Phone, Papers

Tuesday, May 5, 2020

Essay on Sympathy for Macbeth Example For Students

Essay on Sympathy for Macbeth Macbeth is a tragedy written by William Shakespeare (in 1606) at the beginning of the 17th century, for King James 1st. At this time the Elizabethans believed that witches were real and actually did these evil deeds. At the time when the play was written the Divine right of Kings was written to protect the Kings of England from being killed. If a King (or Queen) was killed it was thought that it had disturbed the natural order. This effects the play greatly. The play is set in the highlands of Scotland, where a war has just ended. The main character Macbeth met with some witches on the moors after battle, who predicted that he would become Thane of Glamis and King of Scotland. Macbeth was appointed Thane of Glamis for his bravery as a soldier in the war. The next prediction then came true by Macbeth being forced by his wife Lady Macbeth to murder his King. Macbeth was then appointed King of Scotland. His best friend Banquo also received a prediction from the witches but chose to ignore it. Macbeth not wanting the prediction to come true murdered Banquo for his own personal gain. At the end of act four Macbeth is in our lowest estimations as he has just murdered Macduffs innocent wife and children, as well as his King and his best friend. Macbeth is acting as a butcher, an evil tyrant who is doing everything that the witches want him to do. By doing this he and his wife have sold their souls to the devil and will go to hell. At the beginning of act five Lady Macbeth is sleepwalking. In her sleepwalks she is reliving the murder of King Duncan. This reminds us of how Macbeth reacted to Duncans murder. How he heard voices, Macbeth shall sleep no more , yet this is what is happening to his calm wife; Lady Macbeth. She is now not able to sleep. Lady Macbeth was the stronger of the two, now that she is going mad what will Macbeth be feeling? This shows us that if Lady Macbeth is not sleeping, that Macbeth will not be either, he will be going through much the same thing as Lady Macbeth. This creates sympathy by showing us that Macbeth is still slightly human, and regrets his actions in the murders. In the soliloquies, which Macbeth speaks, it gives us a chance to see how Macbeth is really thinking and feeling which is very different to what everyone sees. Macbeth appears as a brave King with valiant fury. He is fighting all the odds and seems to be handling things very well, but in fact the soliloquies prove this wrong and tell us how Macbeth is really feeling. He feels as if he life is not worth living anymore. That he has achieved what he set out to do, and not achieved it very well. As he has no friends left, As honour, love, obedience, troops of friends, I must not look to have We see that he has lost all human values. The soliloquies enable the audience to get inside Macbeths mind and see how he is thinking, this makes us feel sympathy for Macbeth as we can see his side of the story and how he regrets what he has done. We understand how his mind works because of the soliloquies which allow us to get inside Macbeths head. To him life is now meaningless, Lifes like a walking shadow, a poor player that struts and frets his hour upon the stage , this show us how Macbeth see life meaningless and pointless as he realises what he has done. .uca95ee295866bdda77d3d9decca6cd4c , .uca95ee295866bdda77d3d9decca6cd4c .postImageUrl , .uca95ee295866bdda77d3d9decca6cd4c .centered-text-area { min-height: 80px; position: relative; } .uca95ee295866bdda77d3d9decca6cd4c , .uca95ee295866bdda77d3d9decca6cd4c:hover , .uca95ee295866bdda77d3d9decca6cd4c:visited , .uca95ee295866bdda77d3d9decca6cd4c:active { border:0!important; } .uca95ee295866bdda77d3d9decca6cd4c .clearfix:after { content: ""; display: table; clear: both; } .uca95ee295866bdda77d3d9decca6cd4c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uca95ee295866bdda77d3d9decca6cd4c:active , .uca95ee295866bdda77d3d9decca6cd4c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uca95ee295866bdda77d3d9decca6cd4c .centered-text-area { width: 100%; position: relative ; } .uca95ee295866bdda77d3d9decca6cd4c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uca95ee295866bdda77d3d9decca6cd4c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uca95ee295866bdda77d3d9decca6cd4c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uca95ee295866bdda77d3d9decca6cd4c:hover .ctaButton { background-color: #34495E!important; } .uca95ee295866bdda77d3d9decca6cd4c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uca95ee295866bdda77d3d9decca6cd4c .uca95ee295866bdda77d3d9decca6cd4c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uca95ee295866bdda77d3d9decca6cd4c:after { content: ""; display: block; clear: both; } READ: Shakespeare and the Movies EssayThe play Macbeth is a tragedy, and the tragic character is Macbeth, his tragic flaw is his ambition that he wants to be the best for himself and his wife. The fact that Macbeth is a good soldier makes us feel slightly upset that he has followed the witches predictions and murdered his King, and his best friend, because if he did not do these things he could have been one of the best soldiers of the Scottish army. This creates sympathy by knowing that Macbeth could have been better, but was wasted by his gullibility of the witches predictions, and his ambition. His ambition blinded his common knowledge to make him believe the witches evil intents. The audience realises that the witches are evil and that they purposely tricked Macbeth into believing that he is invincible, none of woman born shall harm Macbeth , this gives Macbeth a sense of invincibility, the witches have given him unreal confidence. This makes the audience feel pity for Macbeth because he got mixed up in the witches games. The witches betrayed Macbeth by tricking him into believing that it will be very difficult to defeat Macbeth, Macbeth shall never be vanquishd be until Great Birnam Wood to high Dunsinane Hill shall come against him , this seems to mean that when Birnam Wood comes to Macbeths castle. This is unlikely as trees cannot move and gives Macbeth even more confidence and yet believing the witches predictions, Till Birnam wood remove to Dunsinane I cannot taint with fear . By carrying out their prophecies he is obeying the devil and has sold his soul to the devil as will Lady Macbeth for forcing her husband to murder his King and they will both go to hell for what they have done. Yet this fact does not seem to bother Macbeth. He cares about this life and not the next one. At first no-one notices that the English forces move in as they disguise themselves with the trees from Birnam Wood. When Macbeth does realise that the woods are moving he thinks of the witches prophecy and begins to worry, To doubt the equivocation of the fiend that lies like truth; Fear not, till Birnam wood do come to Dunsinane . Yet he does worry about the woods moving too much but he has the witches reliable predictions which say that he cannot be harmed by any man born from a woman to reassure him. This creates sympathy as we know that he has been tricked by the witches and will be overcome. As Macbeths castle is under attack he kills all the soldiers that attack him. Then he meets Macduff and as he has murdered all of Macduffs family he tries to retreat from fighting him. But Macduff still fights. Macbeth is assured that he will not lose the battle to Macduff and tells him so, I bear a charmed life, which must not yield to one of woman born . with this Macduff replies, Macduff was from his Mothers womb untimely rippd , this means that Macduff was a premature caesarean birth. He was not born as such. The witches tricked Macbeth and he now realises this, these juggling fiends no more believd . This brings Macbeth to his usual self brave heroic, as we saw at the beginning of the play. This creates sympathy as we see his death of a waste of talent, that could have been so much more. In the ending scenes of the play the scenes become very short, but give an impact of something exciting happening, building up the end of the play. Making an impact on the coming scenes. At the time when the play was written the Elizabethan belief was that witches really existed and could play evil tricks like this on someone. .u021ef3fc72e616d11a5ec8e91f3b8bb8 , .u021ef3fc72e616d11a5ec8e91f3b8bb8 .postImageUrl , .u021ef3fc72e616d11a5ec8e91f3b8bb8 .centered-text-area { min-height: 80px; position: relative; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 , .u021ef3fc72e616d11a5ec8e91f3b8bb8:hover , .u021ef3fc72e616d11a5ec8e91f3b8bb8:visited , .u021ef3fc72e616d11a5ec8e91f3b8bb8:active { border:0!important; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 .clearfix:after { content: ""; display: table; clear: both; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u021ef3fc72e616d11a5ec8e91f3b8bb8:active , .u021ef3fc72e616d11a5ec8e91f3b8bb8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 .centered-text-area { width: 100%; position: relative ; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u021ef3fc72e616d11a5ec8e91f3b8bb8:hover .ctaButton { background-color: #34495E!important; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 .u021ef3fc72e616d11a5ec8e91f3b8bb8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u021ef3fc72e616d11a5ec8e91f3b8bb8:after { content: ""; display: block; clear: both; } READ: How does Shakespeare use Mercutio in act 3 scene 1? EssayThis is the main focus around the play, the witches put pressure on Macbeth to do these evil deeds, without Macbeth realising this. Macbeth seems dependant of the witches to tell him his future, but the witches trick him into thinking unholy thoughts and this leads Macbeth to the murder of his King, his best friend and Macduffs wife and children. The witches play a significant part in the downfall of Macbeth as they manipulate him and his thinking so that they can have a little fun in ruining someones life. Yet the witches did not succeed, Macbeth died as a tragic hero not the evil King that the witches wanted him to be. s The Elizabethan Belief of the Divine Right of Kings is also an important factor of the play as Macbeth disturbed the natural order of the country. Yet eventually everything was set right and the rightful King Malcolm came to the throne. Overall, Macbeth made a terrible mistake in believing the witches prophecies, but we do feel sympathy for him as he does realise this moments before he dies and reawakens the brave heroic soldier that he originally was.

Tuesday, March 31, 2020

Total drag and its variation with altitude Essay Example

Total drag and its variation with altitude Paper The equation for total drag is: D = CD x S x ? rV2 (Preston, R) where, CD is the coefficient of drag. It must be subdivided into two parts, the Cdi (Coefficient of induced drag) and CDp (Coefficient of parasite drag. ). Therefore it can be written as: D = (Cdi + Cdp) x S x ? rV2 (Preston, R) The airplanes total drag determines the amount of thrust required at a given airspeed. Thrust must equal drag in steady flight. Lift and drag vary directly with the density of the air. As air density increases, lift and drag increase and as air density decreases, lift and drag decrease. Thus, both lift and drag will decrease at higher altitudes. Fig 1 shows the total drag curve which represents drag against velocity of the object. The fuel-flow versus velocity graph for an air graph is derived from this graph, and generally looks as shown in Fig 2 From the above drag it is seen that the total drag is minimum at a certain velocity. This occurs when the parasitic drag is equal to the induced drag. Below this speed induced drag dominates, and above this speed parasite drag dominates. Design engineers are interested in minimizing the total drag. Unfortunately many factors may conflict. We will write a custom essay sample on Total drag and its variation with altitude specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Total drag and its variation with altitude specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Total drag and its variation with altitude specifically for you FOR ONLY $16.38 $13.9/page Hire Writer For example, longer wing span reduces induced drag, but the larger frontal area usually means a higher coefficient of parasite drag. Conversely, a high wing loading (i. e. a small wing) with a small aspect ratio produces the lowest possible parasite drag but unfortunately is the produces for a lot of induced drag. In recent time it is seen that jet airliners have longer wings, to reduce induced drag, and then fly at higher altitudes to reduce the parasite drag. This causes no improvement in aerodynamic efficiency, but the higher altitudes do result in more efficient engine operation. (Preston, R) Angle of Attack (AOA), is the angle between the wing and the relative wind. Everything else being costant, an increase in AOA results in an increase in lift. This increase continues until the stall AOA is reached then the trend reverses itself and an increase in AOA results in decreased lift. The pilot uses the elevators to change the angle of attack until the wings produce the lift necessary for the desired maneuver. Besides AOA other factors also contribute to the production of lift, like relative wind velocity and air density i. e. temperature and altitude. Changing the size or shape of the wing (lowering the flaps) will also change the production of lift. Airspeed is absolutely necessary to produce lift. If there is no airflow past the wing, no air can be diverted downward. At low airspeed, the wing must fly at a high AOA to divert enough air downward to produce adequate lift. As airspeed increases, the wing can fly at lower AOAs to produce the needed lift. This is why airplanes flying relatively slow must be nose high (like an airliner just before landing or just as it takes off) but at high airspeeds fly with the fuselage fairly level. The key is that the wings dont have to divert fast moving air down nearly as much as they do to slow moving air. Air density also contributes to the wings ability to produce lift. This is manifested primarily in an increase in altitude, which decreases air density. As the density decreases, the wing must push a greater volume of air downward by flying faster or push it down harder by increasing the angle of attack. This is why aircraft that fly very high must either go very fast e. g. Mach 3, or must have a very large wing for its weight. This is why the large passenger airplanes cruise at higher altitude to reduce drag, and hence save on the furl costs. (â€Å"Aircraft for Amateurs†, 1999) Small sized aircrafts have lower than normal Reynolds number. The drag coefficient attributable to skin friction is hence higher for the small aircraft. For this reason, the maximum lift-drag ratios characteristic of business jet aircraft tend to be lower than those of the large transports. Hence, the smaller flights can fly at relatively lower altitudes. References Books John A. Roberson Clayton T. Crowe, 1997, Engineering fluid Mechanics, 6th ed. , John Weily Sons Inc., ISBN 0-471-14735-4. Clement Klienstreuer, 1997, Engineering Fluid Dynamics, Cambridge University Press, ISBN 0-521-49670-5 Websites â€Å"Aircraft for Amateurs†, 11th Jan. 1999 http://www. fas. org/man/dod-101/sys/ac/intro. htm Benson, T. , â€Å"The Beginner’s guide to Aeronautics†. , 14th March 2006 http://www. grc. nasa. gov/WWW/K-12/////airplane/ Johnston, D. , â€Å"Drag†, http://www. centennialofflight. gov/essay/Theories_of_Flight/drag/TH4. htm â€Å"Parasitic Drag†, http://adg. stanford. edu/aa241/drag/parasitedrag. html Preston, R. , â€Å"Total Drag† and â€Å"Flight Controls†, http://selair. selkirk. bc. ca/aerodynamics1/

Saturday, March 7, 2020

The concept of progress or the pursuit of the American Dream

The concept of progress or the pursuit of the American Dream The concept of progress or the pursuit of the American Dream since 1930s has been a matter of concern for many immigrants who believe that they can achieve much in the US than in their native countries. Different people have varied perspectives about the concept of progress.Advertising We will write a custom essay sample on The concept of progress or the pursuit of the American Dream specifically for you for only $16.05 $11/page Learn More To immigrants, progress in the US provides opportunities for them to achieve material affluence, advanced education, and general prosperity in life. However, in the process of achieving all these, immigrants experience different challenges but almost of a similar nature, in a strange land. While some of the immigrants are struggling to achieve progress in the US, many of them experience conflicting needs and desires. Most immigrants want to embrace the foreign culture, and at the same time maintain their native cultural or ientation and practices. Immigrants rarely discuss the possibilities of hardships or failure in pursuit of progress in the US. This essay shall present the concept of progress, and historical experiences among immigrants of Chinese and Filipino in the US using Bone by Fae Ng, and America is in the Heart by Carlos Bulosan. Ng tries to look at what happens when hopes of progress in a foreign land fail to come true. Ng looks at the feasibility of achieving progress among Chinese immigrants in the US. To most immigrants, the thought of achieving progress in the US is amazing. However, Ng notes that these hopes and dreams of happiness can fail and lead to disappointments. Ng presents realities immigrants experience in their pursuit of opportunities in the US. The author presents historical experiences of Chinese immigrants as full of challenges in their attempts to achieve freedom, life, success and happiness. Ng gives honest accounts of Chinese immigrants in the US through a family livi ng in Chinatown, in San Francisco. The author presents a father figure who has failed to achieve his hopes of progress through a struggling family of Leon Leong.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Through this, Ng rejects the notion that all immigrants can achieve progress in the US. This is because most of the immigrants remain divided between their heritage orientations and giving it up in order to accommodate the new culture a foreign land presents to them. Scholars insist that not all can achieve progress in America. In fact, a closer look at the concept of progress and the American Dream suggest this fact. Ng presents a lead character who is among Chinese immigrants who can never attain this progress. These immigrants struggle but progress is simply out of reach for them. In order to prove that progress in America is not possible for all immigrants, Ng presents chara cters with limitations and eccentric acts. For instance, Leon shows possibilities of hope in achieving success in the US. However, we can see unavoidable failures in his approaches. Ng enhances this fact by showing that Leon main occupation is making household items from junks. This is after experiencing rejection and discrimination in most employment sectors. Leon says that â€Å"I only had to open the first few to know the story: ‘We Don’t Want You’. A rejection from the army: unfit. A job rejection: unskilled. An apartment: unavailable†¦He had job skills and experience: welding, construction, and electrical work, but no English†. Leon represents the historical experiences of most immigrants in Chinatown. Ng also demonstrates the attitudes and expectations of different immigrant generations. The author shows the conflicts of her characters as painful experiences. Ng notes that earlier immigrants hope to achieve progress through their children. This is because they believed that surviving in a native land and improving their livelihood was in the distance future only possible to their children. Ng also highlights a representative life of constant strain leading to suicide. For instance, Leila has a strained relationship with every character in the novel. Ona’s suicide gives a new experience to Chinese immigrants’ life. These aspects of strained relationships show difficulties immigrants experience, sometimes pushing them to suicide. A family condition in this novel represents the broad picture of Chinese immigrants in San Francisco.Advertising We will write a custom essay sample on The concept of progress or the pursuit of the American Dream specifically for you for only $16.05 $11/page Learn More The first generation of Chinese immigrants in the US has to contend with the issue of identity crisis. The definition of self has to reflect both what it means to be an American and at the same time a Chinese. Ng shows this through Leila and her sisters. These generations must struggle with the American mainstream culture and culture of their heritage. Carlos Bulason shares the ideas of Fae Ng in relation to experiences of immigrants in the US. Bulosan presents negative aspects, which Filipino immigrants experienced in the US in pursuit of progress. Bulason characterises Filipinos historical experiences as full of historical injustices like racism, violence, severe experiences of poverty, and cultural alienations. At the same time, immigrants also experience inequalities in terms of social, economic and political rights. Bulosan serves the social role of a writer by exposing the unfair social systems in the US that Filipino immigrants had to contend with in a foreign land. Majority sees the US as a land of progress. Consequently, the US has attracted a large number of immigrants. However, multiculturalism has caused a number of problems to the immigrants. Despite the freed om in the US, many immigrants remained tied to their cultural heritages and races. These aspects hinder progress in the US among immigrants who find it hard to fit in the mainstream culture. Bulosan presents the idea that most Filipinos immigrants leave their home country to pursue progress in the US unknowing of the impending difficulties, and unfavourable conditions that await them. These immigrants experience sociological and psychological difficulties that prevent smooth integrations into the mainstream culture of America. America is in the Heart presents economic and assimilation challenges most Filipino immigrants face in the new land. Bulosan expresses the toil most immigrants undergo in the canneries for a mere pay of 13 dollars for the whole job fishing companies offer immigrants. These economic difficulties force many immigrants to become wanderers moving from one city to another in an attempt to secure employment opportunities. It is unfortunate that Filipino immigrants c annot even secure works as farmhands. Immigrants experience career and financial difficulties because the American employers view their education as overseas and of no value.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Employers have noticed the nature of Filipino immigrants as hardworking. Consequently, these employers are ready to exploit cheap, available labour from immigrants. In addition, Bulosan presents several instances of racism and violence against him. For instance, while he was in San Diego, the hotel owner repeatedly assaults him. The drugstore also refuses to provide services to him. In California, the narrator and his friend hear the news that â€Å"local whites are hunting Filipinos at night with shotguns†. However, nasty experiences among Filipino immigrants occur to Filipinos with Native American women as their wives. For instance, in Holtville the narrator observes racial discrimination when a local hotel refuses to serve a Filipino immigrant with his family. In addition, the restaurant owner yells thus, â€Å"You goddam brown monkey have your nerve, marrying our women. Now get out of this town!† Cultural orientations of native Filipinos create conditions that make it difficult for them to assimilate in the mainstream American culture. Racial discrimination has extended to include features of the body, accent and poor English. Filipinos who speak fluent English are still foreigners in the US. The author tries to condemn such violations of immigrants’ rights, and at the same time show immigrants that progress in America can sometimes be elusive, and more often than not remains a dream among the majority of the immigrants. Bulosan highlights the fact that most immigrants lack appreciation of their own country. At the same time, they are also not aware of the difficulties that most immigrants undergo in such of progress in the US. He stresses that progress is not necessarily in the US but may also exists in one’s own native country. In conclusion, both Ng and Bulosan main concerns are the pursuit of elusive progress among immigrants. These authors note that most immigrants experience social injustices, economic hardship, and cultur al strains in their pursuit of happiness and economic prosperity. Once the initial hope has disappeared, most immigrants experience and turn to menial jobs for their upkeeps. In worst cases, some strains may even lead to suicides. Immigrants must understand the impossibilities of achieving success in a foreign land that present barriers of every nature. These authors believe that progress may not necessarily be in a foreign land, but rather in one’s own country.

Thursday, February 20, 2020

Hotel Paris Case Study Example | Topics and Well Written Essays - 500 words

Hotel Paris - Case Study Example As the paper outlines, presentation of a new code of ethics and set of ethical guidelines is a big improvement in administering ethics among employees because they will govern their moral behavior in satisfying their guests. This improves teamwork hence high productivity because the employees must adhere to these guidelines and behave ethically. It also improves the employees’ commitment in work. In addition, it helps employees in situations of ethical dilemmas. They are able to consider both their interests and the hotels interest. This enables them to make an ethical decision based on fairness. In addition, this code of ethics improves the employer employee relationship. These set of guidelines helps the employees meet their obligations towards the organization, their coworkers, and customers. Moreover, the act of top executives of being the role model in exercising fairness, honesty, and justice in the company changes the employees’ attitudes. The top officials influ ence the employee’s ethical behaviors. If they make ethical decisions that are in accordance with the set of ethical guidelines and code of ethics, then the employees will follow the same. The top executives must be moral persons and moral leaders. Their ethical leadership determines the ethical behavior in the organization and this facilitates effectiveness in the company’s day-to-day operations. Moreover, the online training programs are efficient and effective in understanding the importance of ethical behavior in the company. The step of a transparent and honest selection and hiring process promotes fairness and reduces cases of corruption in the company. This means that the process only allows the qualified staff to get the job regardless of the race, color, tribe or status. The performance appraisal process is clear to avoid distributive injustice. The process clearly indicates who deserves it. This promotes fairness and avoids grievances.

Tuesday, February 4, 2020

Organisations and behaviour Coursework Example | Topics and Well Written Essays - 2500 words

Organisations and behaviour - Coursework Example If managers are able to understand how different culture and structure can influence the performance of the organization, they will be able to manipulate their organizations performance through varying structure and culture of their institutions. Organizations can be defined as collection of individuals with an aim of achieving a common target (Flamholtz & Randle 2011, p.51). Therefore, every organization has a specific arrangement that determines the levels and flow of powers. This determines who is in charge of the others and also stipulates individuals’ status in the organization. The arrangement is determined by the functions individuals perform according to the area of their occupation. Individuals carry out the same task in the organization from time to time hence increases their work efficiency. This reduces the time of performing their duties hence saving cost of operation in the organization. Culture refers to the practices, standards and conducts that every individual member in an organization has to adhere to during their normal discharge of duties (Flamholtz & Randle 2011, p.54). Every organization has unique traditions that every member to that organization must uphold in order to be able to cope with other members and discharge their duties effectively (Fairfield-Sonn 2001, p.64). Therefore, the culture of each organization determines the conducts of the organizations’ employees and how the level of performance attained by the organization. Organizational structure defines the channel of flow of power within the workers in an organization (Jenks 2004). This streamline the flow of information within the organization as it moves from a specific source to the rest of the members. Organization structure affects individuals within an organization while organization culture may have a uniform impact on the organization (Jenks 2004). This is because structure

Monday, January 27, 2020

Sainsburys Ratio Analysis

Sainsburys Ratio Analysis Accounting and Finance Assignment Sainsburys Ratio Analysis Nowadays, it is important for organizations to know how to survive in the competitive market in which they are involved, markets that require managers who understand and are aware of the internal and external factors that concerns to the company. Therefore, it is vital to know the existence of different techniques of measurement such as financial tools, which can give an idea on how the companys financial situation is going to affect its performance in the marketplace. One of these tools can be the used of financial ratios, which gives to managers the information to set up strategies in order to make decisions in the future. However, it is important to highlight that this ratios provide an overview of the businesss financial condition, but an analysis in depth is needed to know the reasons why certain changes have occurred (Maclaney and Atrill, 2002). Nevertheless, there are some limitations in the used of financial ratios, for instance, the information is out of date so it does not reflect the real situation of the company, hence it can lead to wrong decisions, also, the analysis made from the financial statements gives symptoms of such situations but not the causes of it (Berry and Jarvis, 1997). The purpose of this report is to analyze Sainsburys financial performance using the analysis of ratios as a financial tool. This information will be taken from the annual reports of 2003 and 2004. In addition, it will include external and relevant information of the company which adds value to the analysis and thus to the financial performance in the already mentioned period of time. This will also help to compare Sainsburys with its competitor Tesco, in order to identify and evaluate the performance of both companies. Finally, this report will give conclusions and recommendations to those investors who want to make an investment in a secure company. RATIO ANALYSIS Profitability Ratios According to Maclaney and Atrill (2002, p. 197), Profitability ratios provide an insight to the degree of success in achieving this purpose. For instance, the profitability ratios of Sainsbury plc are: Profitabiliy Ratios 2004 2003 Return on Capital Employed 8.53% 9.29% Return on Equity 7.64% 8.95% Gross Profit Margin 8.65% 8.14% Net Profit Margin 3.91% 4.25% Table 1. Profitability Ratios (Base on data contained in Appendix A) Regarding on this table, Sainsburys profitability ratios show a moderately deterioration in profit from 2003 to 2004 in a margin of 6%. This downward trend is due to several changes the company had such as, (1) the sell of JS Development and Shaws supermarket, this has an impact on the companys current assets (cash) and profit, in one hand it brings in cash for the sell but on the other hand it stops the daily cash input, consequently there were a decline in profit in 2.6%; (2) the purchase of Swan Infrastructure Holdings Limited, which consist of a whole modern IT system and it is part of a Business Transformation Programme, therefore, there was a rise in 6% of the capital employed (fixed assets and net debt), and also a significantly fall in cash in 27%. Because of all these reasons, there was a drop in profit, but as it is a long-term investment it is estimated to be an income generation in the future. Efficiency and Effectiveness Ratios These ratios are used to try and identify the strengths and weaknesses of a business using a variety of different ratios (Giles et al., 1994, p. 371). The following table illustrates the efficiency ratios used in Sainsburys case. Efficiency and Effectiveness 2004 2003 Fixed Asset Turnover 2 times 2.17 times Debtor Collection Period 1.51 days 2.48 days Creditor Payment Period 28.83 days 28.78 days Stock Holding Period 17.61 days 18.67 days Table 2. Efficiency and Effectiveness (Base on data contained in Appendix A) The fixed asset turnover has slightly decreased due to the acquisition of Swan Infrastructure Holdings Limited, which caused a rise of 7.73% on Sainsburys fixed assets in comparison with the year 2003. Moreover, sales have remained constant which have risen in 0.3%. The purchase of the IT systems will give opportunities to enhanced operational effectiveness, a stronger platform, low costs and an increased in sales. In what a debtor collection period concerns, although this ratio shows a very little period to collect debts from customers, it is logic for this kind of business to be like that owing to the fact that being a supermarket, sales are in cash, only a 8% of the current assets are related to debtors, which had a fall in almost 40% comparing with 2003. On the other hand, the creditor payment period has stayed constant and it shows good rates. The cycle of both debtor collection period and creditor payment period demonstrates that the company receive the money from their debtors before paying to their suppliers, which is good since they do not need to finance themselves but pay with the cash they get in from debtors. Regarding to the stock holding period, even though it has fallen in 1 day, it still is high for a business like supermarket in which the stock plays an important role because the rotation has to be in short periods of time to keep the food fresh. However, it is good to consider that Sainsbury also have a stock of electro domestics, entertainment, house-wares, etc., that the rotation is meant to be in long periods of time. Liquidity Ratios As Maclaney and Atrill (2002, p. 197) said, Certain ratios may be calculated that examine the relationship between liquid resources held and creditors due for payment in the near future. These ratios in Sainsburys company are as follow. Liquidity Ratios 2004 2003 Current Ratio 0.83:1 0.87:1 Acid Test (Quick Ratio) 0.67:1 0.70:1 Table 3. Liquidity Ratios (Base on data contained in Appendix B) The current ratio has a slightly fall, due to the current liabilities rising faster than the current assets. Looking at the current liabilities it can be seen that the company is using bank loans to finance the acquisition of the IT systems by the group, which increased in 63%. The current assets have also been affected by a decreased in 27% of cash account since a 10% of the purchase was made in cash. Similar situation happened with the acid test ratio with a slight fall in the rate. These ratios show a low rate, due to the fast stock rotation which produces cash sales. Although, it seems like the current assets do not cover the current liabilities, the liquid assets are used as productively by the growing of the business to make it more effective, thus profitable. Capital Gearing Ratios This is the relationship between the amount financed by the owners of the business and the amount contributed by outsiders (Maclaney and Atrill 2002, p. 197). For instance, Sainsburys capital gearing ratios are: Capital Gearing Ratios 2004 2003 Gearing Ratio 28.54% 25.97% Times Interest Covered 5.91 times 5.31 times Table 4. Capital Gearing Ratios (Base on data contained in Appendix B) The gearing ratio has increased by 9% due to the long-term debts rising faster than the capital employed during the period from 2003 to 2004. The long term debts went up by 14%, which is because the purchase of IT fixed assets and also the company resort to operations in the capital market and by operating subsidiaries to deal with the interest rate and current risk these finance involves. On the other hand, the times interest covered stayed constant and even though is a low rate, the company still can cover its interest with their profit. Investor Ratios Certain ratios are concerned with assessing the returns and performance of shares held in a particular business (McLaney et al., 2002, p. 197). In this case, the investor ratios for Sainsburys are the followings: Investor Ratios 2004 2003 Earnings per Share 0.20 0.23 Price Earnings Ratio 12.63 times 9.54 times Dividend Yield 6 6.89 Dividend Cover 1.32 1.52 Table 5. Investor Ratios (Base on data contained in Appendix B) The earning per share has fall by 13% mainly caused by the higher profits on business disposals that the company went through last year, so the return to shareholders was a lower rate per share. In contrast, the price earning per share growth by 24%, due to the increase in the market share price in 14%, this is a good new for Sainsburys since it reflects that the market confidence grew from 2003 to 2004. The dividend yield had a slightly decreased since the dividend per share only increased by 0.7% from last year. This was a decision from the company and it reflects the reduction in the earning per share already mentioned and the fall in the dividend cover by 13%. RECOMMENDATION TO POTENTIAL INVESTORS According to the information given by the ratios analysis in the last section, it can be said that even though the companys ratios showed a decreased rates from 2003 to 2004, the expectations of the business performance looks profitable. This is due to the Business Transformation Programme, which consists on the acquisition of IT systems and the sell of Shaws Supermarket and JS Development. The former will be a positive impact in the financial performance of the company in a long-term by increasing sales and reducing costs; and the latter will be used to develop and make more effective the financial and management resources, hence it will enlarge Sainsburys core UK business and strengthen its market position. Therefore, from the ratios analysis, it can be stated that Sainsburys is not a good company to, at present time invest in, since the company has not showed a significant growth in profit during the last financial year. To conclude, if Sainsburys finances start to grow, there is no doubt that investors should consider this company to invest in as it plans a better performance in the long-term. In the next part, it will be given some additional information about Sainsburys and also a comparison with Tesco. RELEVANT INFORMATION ABOUT SAINSBURYS The acquisition of IT system was an important contribution to lead Sainsburys strength its position in the high competitive marketplace. Whereas the group chief executive of Sainsburys said: The net reduction in costs will provide Sainsburys with additional resources to develop our customer proposition, by investing in quality and innovation and improving further our competitive offer, as we move towards trading our business harder from summer 2004 (http://www.j-sainsbury.co.uk/index.asp?PageID=19subsection=Year=2004NewsID=384), there are some opinions that contrast with the statement already mentioned, which states that this acquisition of sophisticated technology was too ambition and did the approach too quick, now Sainsburys is in a worst position than it was before (Smiddy cited OBrian, 2004). In addition, after have used the new IT system, Sainsburys realized that the supply chain system have failed and it did not work as they have expected, it did not increased productivity and the costs were higher than they were years ago (http://www.computerweekly.com). SAINSBURYS vs. TESCO The supermarket industry is very competitive nowadays, and even more when it comes to the customers satisfaction which is more and more demanding, so it is important for companies in this business to be focus in valued than in profitability, since the former leads them to the latter. Sainsburys and Tesco are two of the principles supermarket chains in UK. Both chains have similar things to offer, such as own label goods; have concern about consumers needs for example healthy and organic food; launched loyalty cards; expand their products such as clothing, electro domestics, etc. and others. On the other hand, they have some differences that make one stand out from the other. While Tesco have a good supply chains and a good strategy, which is having low prices and improving customer satisfaction by having the right products in shelf, Sainsburys is facing some problems in what a supply chain relates to the implementation of the IT system (http://proquest.umi.com), which causes the lack of products in the shops and also the customers find it more expensive than its competitors, where they can have equal quality products with lower price (http://proquest.umi.com). There are other differences between Sainsburys and Tesco, but there is an important question which is where to invest?. It is important to draw attention to the fact that Sainsburys financial situation does not attract investors, due to the decrease in the profit and sales. In addition, the company has being going through its first loss in 135 years of history (www.accountancyage.com). This reduction was mainly caused by the 554 million acquisition of IT system, and by the drop in profits for the financial year. Thus, it can be said that Tesco might be a better choice to invest in, but this is open to discussion. CONCLUSION Taking into consideration the ratio analysis applied to Sainsburys, it can be said that the company had some variation between 2003 and 2004. Whereas, most of the profitability, efficiency and effectiveness, liquidity and investor ratios demonstrate decline, the gearing ratios demonstrate a rise due to the growth in the long-term debts and the capital employed. Understanding the ratio analysis and the relevant information gathered looks like Sainsburys has gone through some difficulties in their supply chain and their financial and marketing management. Although they have invested in a long-term project and are positive in a potential growth in the coming years, to reach their aim they have to work hard and play in the same field its competitors (Tesco and Asda) are doing, by having low prices and good quality food always available in their shelf for all kind of consumers. Sainsburys still have a strong position in the retail sector in the UK. For this reason it is good for investors to wait and see its performance for the next years, currently is not a good moment to invest in. REFERENCES BERRY, A. and JARVIS, R., 1997. Accounting in a Business Context. 3rd Edition. London: International Thomson Business Press. GILES, R. and CAPEL, J., 1994. Finance and accounting. 3rd Edition. London: MacMillan. HARDING, D., 2005. Supermarket sweep-up for Sainsburys. Accountancy Age. Available from: [http://www.accountancyage.com/news/1139885] Accessed 22/Apr/2005. MARKETING WEEK, 2004. Reinvention is the only option left for Sainsburys. Marketing Week, pg. 30. Available from: [http://proquest.umi.com/pqdweb?did=727035691sid=8Fmt=3clientId=15517RQT=309VName=PQD] Accessed 20/Apr/2005. MARKETING WEEK, 2005. Sainsburys promises must mean business. Marketing Week, pg.22. Available from: [http://proquest.umi.com/pqdweb?did=792773011sid=9Fmt=3clientId=15517RQT=309VName=PQD] Accessed 20/Apr/2005. MCLANEY, E. and ATRILL, P., 2002. Accounting An Introduction. Second edition. London: Prentice Hall. OBRIEN, L., 2004. Sainsburys blames profit warning on supply failures. Supply Management, 9 (22). Available from: [http://proquest.umi.com/pqdweb?did=749826531sid=8Fmt=4clientId=15517RQT=309VName=PQD] Accessed 20/Apr/2005. SAINSBURYS WEBSITE, 2005. Annual Report and Financial Statements 2004. Available from: [http://www.j-sainsbury.co.uk/index.asp?pageid=20] Accessed 15/Apr/2005. SAINSBURYS WEBSITE, 2005. Sainsburys simplifies financing of IT contract with Accenture. Investor News. Available from: [http://www.j-sainsbury.co.uk/index.asp?PageID=19subsection=Year=2004NewsID=384] Accessed 20/Apr/2005.

Sunday, January 19, 2020

Othello and Family Guy Essay

QuagmireOthello Cast inspired by the characters of Michaela N Cleveland Brown as Othello Cleveland Brown is overall a kind person with a hot temper. He becomes jealous easily, especially in terms of his marriage and wife. Cleveland trusts his friends to a fault, and is dim-witted. All these traits strike a strong resemblance to Othello. Similar to Othello, Cleveland racially does not fit in among friends, and both are treated different as a result. Both men also are trusted by their friends, and care more about what is going to make them happy in the moment, rather than long term. Cleveland and Othello tend to speak coarsely and slowly, as opposed to those who they mingle with. Othello and Cleveland furthermore are laid back. The men usually are the puppets of their mates, going with the flow and believing the most ridiculous of things. Cleveland represents Shakespeare’s Othello quite perfectly. Brian as Iago Brian is extremely intelligent, logical, and rational character. He is trusted, but not loyal to those who trust him. His motivations are not always clear or obvious. Brian is thought of as â€Å"man’s best friend† but he doesn’t act that way. He is generally mean spirited, quick-tempered, and has a sarcastic, dry, yet hilarious, sense of humor. These traits bear resemblance to Iago, Othello’s enemy. Iago and Brian are also manipulative, deceptive, and untrustworthy. Both characters lack a sense of emotion and compassion, as they are willing to do things, like kill friends or a wife, easily. Brian has a crush on Louis, and Iago is taken by Desdemona. Together they have a love-hate relationship with women, enjoying them physically, but annoyed with femininity and emotional drama. Iago and Brian mirror each other perfectly. Lois as Desdemona Lois is a complex, sweet, yet dark, jealous, and somewhat cold-hearted woman. She is known to cheat, be devious, and be extremely flirtatious, which in turn gets her into trouble. She loves her husband, but doesn’t have a problem with being unfaithful to him. She is known to be a beauty, and to have left her father to pursue a crazy lifestyle. Lois is a strong, independent woman despite being a wife. She furthermore has a bewitching affect over men, and she uses this gift to get what she wants. Desdemona is very much like Lois in all this attributes. Desdemona seems innocent but is truly brilliantly mischievous. Both are smart, but don’t always think before they act. They are both comparable, thus match beautifully. Joe Swanson as Michael Cassio Joe makes a perfect Cassio. Joe is a police officer, just as Cassio is a lieutenant. Joe is devoted, loyal, moral, masculine, buff, admirable, and honorable. Cassio in ‘Othello’ is also very much like this. Glenn Quagmire as Roderigo Roderigo is rich, rather foolish, too trusting of Iago, and interested in Desdemona. Quagmire is also well off, acts unintelligently, and is interested in women to an extreme. Both men are so obsessed over a certain woman they will do whatever it takes. They trust their friends to a fault and lack compassion. Both men exemplify immaturity too. Therefore, Quagmire and Roderigo quite nicely pair up. Bonnie as Bianca Bianca and Bonnie were prostitutes, loved fame and a title. They spoke softly and meaningfully. ‘ Carter as Brabanzio Carter is fatherly, rich, over-protective of his daughter, self-important, powerful, devious, blustering, and gets angry with his daughter’s husband numerously. Brabanzio is also fatherly, a senator, very protective of his daughter, devious, blubbering, self-intelligible, and is upset when his daughter leaves him for Othello. Both men hate their sons-in-law with a fiery passion. They are two of a kind.

Saturday, January 11, 2020

Sports Day

Sports Day Sports Day Sport day is took placed in every school every year, seemed like just an ordinary day when all students come and do some activities together, but there are more interesting things when you take a look of sport day deeply. Fun, harmony, friendship between the senior and the junior are able to be seen from that day, Sport day. My duty was to do the equipments. My friends and I had to do try to sew it as quick as possible. One of my friend said we worked like the machine.Many of my friends came to help though it was not on their responsibilities. Finally, we had done. As a result of cooperation, everything can be done successfully. It made me and my friends spend the time with each other more and more. One day before sports day, many of my friends and I worked together until night. I have never gone home late like this before. Although very tired, I concentrated on my work. It made me and friends fun, have much more unity in the class, have the friendship between o ther classes. Releted essay –  An Empty Purse Frightens Away FriendsAnd my impression on this activity is when I saw everybody help each other do their work and in the real sport day that I saw everybody try to do their best. It’s very impressed me. These sport day activities gave me many lessons such as, make me has more patience, make me have to talk to each other before do everything to get the success work, make me have to do the work against time but the work must be in high quality, and the last it’s taught me that although we win or we lose, it’s doesn’t matter if we do our best.There are many people who think that sport day is ridiculous. However, if you don't come and see how superb the sport day is, you will never feel such a great experience like this. Thanks to Triamudomsuksa School for giving me and my friends this wonderful day. I am proud to be a part of this event. I will consider this day as the most memorable day in my life. Sports Day COMPETENCY LEVEL TEST Date: CHEMISTRY Grade:State true or false. The minimum number of carbon atoms in a ketone molecule is two. (1) 5. How does the number of valence electrons vary on moving from left to right in a period? (1) 6. The horizontal rows in a periodic table are called as   (1) 7. Name the property of carbon element responsible for a large number of compounds having carbon. (1) 8. On what basis did Mendeleev arrange the elements in his periodic table? On what basis are they arranged now? (2) 9. Three elements A,B & C have electronic configurations (2,7) ; (2,8,1) & (2,8,7).Which pairs of elements belong to the same group. Which of these is a metal. (2) 10. Five elements A,B, C, D & E have atomic numbers 2,9,11,12 &20. respectively. (i) Which pair of elements are in the same period? (ii) Which of these belong to same period? (2) 11. State two characteristics of homologous series . (2) 12. State any two changes in the properties of I group elements of modern periodic tabl e, if we move downwards. (2) 13. How does metallic character varies in a group and a period? (2) 14. What are structural isomers? Write two structural isomers of butane.