Barclays Bank PLC Is A Multinational Company Essay Example for Free

Barclays Bank PLC Is A Multinational Company Essay Civilities to pull in profoundly gifted and inventive people at exceedingly significant levels ? Convention of closeness to key clients and target clients A business can separate itself by playing out its current worth exercises or reconfiguring in some one of a kind ways. What's more, the supportability of that separation will rely upon two things: a continuation of its high seen an incentive to purchasers and an absence of impersonation by contenders. There are numerous option vital headings in which Barclaycard could actualize in their present technique of separation. These may incorporate innovation advancement or item/administration separation. Item/administration separation Product separation happens when, inferable from contrasts in physical characteristics, auxiliary assistance, geographic area, data, as well as emotional picture, one firms items are plainly favored by probably a few purchasers over opponent items at a given cost (, 1990, ). For firms looking to make their interest bend less versatile, effective separation gives a protected situation against contenders by empowering firms to sell a bigger amount at a given cost or by permitting the firm to make brand reliability in clients bringing about lower affectability to cost. This uniqueness may manufacture a section obstruction for contenders to defeat (, 1992; , 1980). Nonetheless, being interesting may require an exchange off with venture if accomplishing separation requires expensive exertion, for example, broad exploration, item structure, top notch materials, or concentrated client service. Therefore, the organizations utilizing the separation procedure can't overlook expenses and hazard (, 1980). Flat item separation centers around contrasts in quality assortment among contending brands. It happens when one brand contains a greater amount of certain traits however less of some different credits in contrast with another brand (). Shoppers various tastes will misuse varying solid and powerless focuses among brands given indistinguishable costs (, 1992). The move towards commercialization is quickening with huge ramifications in a significant number of the business sectors in which we work. In a general sense, our view is that industrialism includes a move in power from establishments towards customers. The fast change of the Visa business †first with the cutting off of the conventional tie between financial balances and charge cards and second, with the development of credit as a genuine item in the Visa business delineates this so well. Shoppers in the past were appreciative in the event that they got acknowledge it was viewed as a privilege allowed to an extraordinary not many by a bank and consequently banks held control over people. The offer was the accessibility of credit. Innovation For the situation of Barclaycard, it is could improve its tasks and upper hand through constant structure information driven apparatuses. This instrument would improve their credit limit methodologies and increment their enthusiasm procuring balances. A Fair, Isaac Model Builder for the choice trees might be utilized as this instrument utilizes authentic information to help with distinguishing ideal record the board procedures. Reasonable, Isaac Model Builder for Decision Trees is a PC Windows based application structured explicitly to help information driven technique plan. It enables moneylenders to quickly make new systems continuously utilizing various execution measurements, to process enormous datasets quickly so procedures anytime for more prominent comprehension of the portfolio and moves methodologies to and from creation application effortlessly, placing new techniques into creation quicker. This ongoing, exceptionally intelligent methodology significantly abbreviates the time between technique creation and turn out. With Barclaycard destinations of the new procedures to expand enthusiasm bearing adjusts, increment turnover, control terrible obligation, and address whittling down, Fair, Fair Isaac can be a major assistance for the association. While the normal number of cards in a person’s wallet has expanded in the course of the most recent five years, the incentive to a person of having numerous cards will reduce in a situation where credit is an item.

Argument Supporting Gay Marriage Essay -- Same-Sex Marriage Essays

Individuals are brought into the world gay. In the event that you are gay you can't get hitched. That thought is ludicrous. On June 26, 2015, the US Supreme Court decided that the US Constitution ensures the appropriate for same-sex couples to wed. Marriage is characterized as a sacrosanct power of profound devotion between two individuals. Gay individuals likewise feel love consequently, they ought to be permitted indistinguishable rights from every other person in this nation. Homosexuality is an acknowledged way of life these days with a demonstrated natural causation. The main thing that should matter in marriage is love and denying them this is an infringement of strict opportunity. As indicated by contemplates done by Simon LeVey, being gay is a natural reason, not a decision made when one is exceptionally youthful. It is additionally an acknowledged way of life today. For a really long time being gay has been viewed as a type of â€Å"devilish acts†. The individuals making these allegations should check the history books, and the mental research done by LeVey. As indicated by Wikipedia.com gay initiates have existed since early Greece. The word lesbian originates from the Greek word â€Å"Lesbos,† which were islands where numerous couples of that direction lived. The least demanding approach to consider it is as a hormonal switch that gets tossed one way or the other. Things being what they are, it bodes well. Consider numerous gays and lesbians you've seen. Not generally, however by and large, a few attributes look like that of the other gender. That implies that, for instance gay guys have milder voices, and most lesbians have a manly body shap e. Those hormone switches influence everything. Also, still once more, for what reason would somebody decide to be gay? Despite the fact that gay individuals are extraordinary and their hormones are unique, they despite everything have indistinguishable feelings from everybody... ... just one was harmed, the other probably won't be permitted to see the other on the grounds that he/she is definitely not an immediate relative or life partner. It’s difficult to tell that affection is being tossed out by such huge numbers of states and nations, they are eager to hurt others to make sure they can say that the organization of marriage is spared. Gay individuals are ordinary, simply one more minority. Like some other dark person strolling down the road. It is safe to say that you are going to reveal to him he can’t get hitched in light of the fact that he’s dark? No, in light of the fact that he can’t help that he’s dark, exactly how gay individuals can’t help that they are gay. They love similarly as we do and we are in no spot to keep them down of communicating it to their fullest. They need to get hitched, at that point let them. Despite the fact that it isn’t a man and a lady, it’s still two individuals who need to share all they delights of the world together. Love is an inclination, not a sexual orientation.

MITs Once-a-Century Party

MIT’s Once-a-Century Party If you were in Boston sometime these past few nights and glanced towards MIT, youd be forgiven for thinking that Killian Court had been transformed into a huge sports stadium, with gigantic spotlights emanating from the Great Dome and swiveling around the sky.  Turns out they were just rehearsing the lights for MITs 100-year-anniversary of its move to Cambridge an event named Moving Day. Not exactly the most imaginative name, but boy does MIT know how to throw a party Im told the weekend was a $10+ million event.  Its not every Saturday night that you get to see the Mens Et Manus seal come to life with the two characters on the seal playfully arguing about the merits of theory vs. practice: or giant bobblehead figures of esteemed MIT alumni brawling in a fistfight (I believe thats Feynman trying to knock out Packard): or President Reif taking a selfie (Reif-ie?) with the MIT seal: or more spectacular fireworks than July 4th: or a fantastic showcase of the various arts and performance groups at MIT: Heres another view of the spotlights on Lobby 10: and of course, after the pageant there were 5 giant tent parties around campus, each themed for a certain decade and most featuring open bars: And let this forever put to rest the notion that MIT doesnt know how to party.

One Day in the Life of Ivan Denisovich - Analytical Essay

Russia, has a lowest ever temperature of Ââ€"44 ºC, and an average of 104 days a year above 0 ºC and a yearly average of 261 days below 0  ºC. It is the second coldest continent in the world only behind Antarctica, it snows on average 111 days of the year. It is dark, gloomy, freezing and miserable in the winter, and in the summer, cold, dark, and gloomy. Camps for political prisoners seemed even colder, especially with no real heating and limited clothes to wear on these wintriness days. br brThe camp which was the bases of Aleksandr Solzhenitsyns novel A Day In The Life Of Ivan Denisovich was initiated by Stalin, leader of the Soviet Union from 1953 until 1956. Stalin, which means man of steel, constructed one of the tightest and†¦show more content†¦Although prisoners maintain their humanity and dignity by small acts and rituals. That is what Solzhenitsyn hoped to explain, but no matter what the conditions, and no matter how bad life is like, we can all survive through it, if we are willing to fight. br brWith numerous nationalities and cultures represented in the novel, such as Russians, Estonians, Letts and a Ukrainian just to name a few, there was bound to be conflict in cultures and beliefs, and there was. From large arguments to the conversation between Shukhov and Aloysha about God, Aloysha, Im not readily against God, understand that. I readily believe in God. But I dont believe in paradise and hell. Why dyou take us as fools and stuff us with your paradise and hell stories? Thats what I dont like. br brThus also leads into another significannot theme, the demolition of human unity, what happened to looking out for each other, well when it cost you time, effort and punishment why should you look out for each other. This was the view of many of the prisoners, and is clearly illustrated when they all yelled abuse at the Moldavian who missed work because he feel asleep, and cost the prisoners more

Gate Cell - Marketing Plan - Free Essay Example

Sample details Pages: 7 Words: 1981 Downloads: 5 Date added: 2017/06/26 Category Marketing Essay Type Research paper Did you like this example? MARKETING PLAN CO-FOUNDERS 1.0Executive Summary à ¢Ã¢â€š ¬Ã‹Å"Gatecellà ¢Ã¢â€š ¬Ã¢â€ž ¢ focuses on fusing an educational theme into mobile games. Instead of developing pure fictional games, Gatecell develops games that educates gamers without disrupting the fun element in gaming. Gatecell transforms the dull and repetitive concept of educational apps into a highly effective and remarkable experience. Don’t waste time! Our writers will create an original "Gate Cell Marketing Plan" essay for you Create order The company was founded by two MBA students; Bello Olaniyi and Fashola Babatunde to help people acquire knowledge through gaming. The vision of Gatecell was conceived in 2013, when a simple educational game developed by the founders to help increase engagement in their study group went viral in the university. The game was a simple game of Visual QA which ranked players by the score and speed in answering the questions. Gatecells mission is to educate its customers through entertainment. Education through amusement. Transforming gaming society from a mere entertainment activity to a strong educational tool. Gatcells founders have a strong business background and they have put together a wonderful team of young and dynamic professionals. The open and parralel system of management ingrained into company culture has already helped Gatecell win the hearts of the public, Gatcell has already raised enough capital to handle a two years of operation through several crowdfunding w ebsites. Gatecell has already adopted a consumer first approach in developing its products, and the direct-to-customer approach will help Gatecell gain marketshare, create and maintain customer relationships and achieve excellent financial performance. 2.0Situational Analysis Gatecell is entering its first year of operation. Beta testing has been very successful and marketing will be key to the development of the brand and product awareness as well as growth of the customer base. Gatecell offers a distinct line of games and excellent marketing efforts will be key to consumer acceptance and brand recognition. 2.1Market Summary Gatecell posseses good information and knows a great deal about its customers. This information will be leveraged to better understand who is served, what their specific needs are and how gatecell can better communicate with them. Target Markets Apple Tablets users Smartphone users Android Tablets users Smartphone users 2.1.1Market Demographics The profile of the potential gatecell customer consists of the following geographic, demograpfic and behaviour factors. Geographics Apple App store and Google Playstore are both global markets, they have no set geograpical area. The total population of active users is 900 million users. Demographics Behavioural Factors Equal ratio between male and female users Ages 13 34 are heavy users, students or young graduates, dependent on parents for income Ages 35 55 are moderate users, salary earners, high income earners. Ages 55+ are heavy users, retirees, less technologically inclined, willing to learn, open to new products high purchasing power. 2.1.2Market Needs Good Graphics Captivating Storyline Competitive Games Online Features Free to download Regular Updates Bug Fixes Excellent Support Social Media Capabilities 2.1.3Market Trends Freemium Pricing Model One of the biggest trends in mobile gaming is the Freemium model; which offers free download with in-app purchase options. The Growing Tablet Market Our study shows that tablet gamers are more valuable than mobile phone users, they spend more time and money on paid apps than mobile phone users. Mobile Gamers Crave Multiplayer Social Features Mobile gamers have developed the habit of interacting with their friends on a continuous basis, even while gaming. Users carve social features in games they want to compete with their friends and share their progress on social platforms à ¢Ã¢â€š ¬Ã‚ ¢ Word of Mouth Is the most eefective Driver for Game Downloads Word of mouth is the most effective driver for app downloads. Users rely on review from friends, the app store or the social media sites before downloading and they are more likely to stick around if it was recommended by a friend. à ¢Ã¢â€š ¬Ã‚ ¢ Titles Over Brands Users are becoming more attached to product titles over brand names, this means it is easy for new gaming companies to capture market share. Of course gamers are loyal to product titles, but games have a short life span, therefore Gatecell must focus on marketing its brand to customers. 2.14Market Growth The mobile gaming market keeps growing at an impressive rate, infact it is expected to double in size by 2016 and reach almost 24 billion dollars. The increase in consumers preference for larger screens has made the tablet market a profitable market for developers. Less technologically incined people are finally beggining to embrace smartphone technologies and this means an increase in the number of potential customers for our games and apps. 2.2SWOT Analysis This swot analysis highlights out internal strenghts and weakness and the external opportunities amd threats to Gatecell. 2.21Strength Young, creative and dynamic team of workers Diverse workforce Innovative products Pricing Unique company culture 2.2.2Weakness Lack of brand awareness Limited Research Development budget 2.2.3Opportunities Partnership opportunities Viral Marketing Merchandizing 2.2.4Threats Information Leaks Crisis Brand Image Copyright Infringement Jailbreaking New Market trends 2.3Competition The competion in the gaming market is strong but Gatecll is targeting an untapped niche in the mobile gaming market. Gatecell games are focused on the tapping into the educational-gaming niche which is almost inexistent at the moment. 2.4Product Offerings Gatecell has three games fully developed and ready for market launch: Autoshop The gamer manages an auto shop and in the process learns about maintaining cars properly. Hospital Manager The gamer is the administrator of an hospital and has to ensure the hospital is well stocked up and in the process learns a lot about the medical field. Questition This is a simple multiplayer QA game with friends, the gamers agree on a reading period and after all players must answer questions from the reading passage. The player with the highest score wins the points set by all players. 2.5Keys to Success Developing apps that appeals to the market Effectively leveraging the power of social media Developing a large user base Excellent Customer Retention Excellent Technical Support 2.6Critical Issues Launching its strong line of products Establishing a strong brand Keeping up with new market trends Retaining Customers 3.0Marketing Strategy Gatecell is adopting a tablet-first strategy in developing its games, we are focusing our marketing efforts on direct to customer channels, we are also carry customers along in every stage of app development, so that by the time the app is ready for launch, the demand is already at a very impressive rate. 3.1Mission Gatecells mission is to educate its customers through entertainment. Education through amusement. Transforming gaming society from a mere entertainment activity to a strong educational tool. 3.2Marketing Objectives To achieve a 70% product awareness among the target audience within the first quarter of operation. To establish a 35% market share within the first year. To achieve a steady increase in market penetration To build a brand customers can proudly associate with 3.3Financial Objectives To break-even within a year of operation. To achieve a sales target of $500,000 by the end of the financial year. To achieve a minimum 30% growth in the research and development budget. 3.4Target Markets Gatecells current line of products are available on only Apple IOS and Android operating system. The apple App store has over 500 million active users and the Google playstore is estimated to have over 400 million active users. These two platforms gives us direct access to over 900 million active users. Age Demographics of App Usage Our beta testing shows females found our games more engaging, in the 44-54 age group, females recorded 75% more usage than men in the same age group, among the males the 18-24 25-34 age group were the highest both segment exceeding female usage by 10% respectively. Further demographic testing showed the highest engagement level among single/divorce people; women more especially. Our beta testing showed acceptable level of engagement in all age groups with the lowest at 25% in men in the 44-54 age group. Gatecell games would target all age groups and income levels but major marketing efforts would be geared tow ards single or divorced individuals. Beta testing also showed competition as the driving force behind engagement. 3.5Positioning Gatecell will position itself as the mobile gaming company with the best competitive element in mobile games. This positioning will be achieved by developing a very competitive scoring system in all games, each gamer would be ranked alongside his/her social media friends based on their score in respective stages of the game. 3.6Strategies The single objective is to position Gatecell as the gaming company with the most competitive element in mobile games. The marketing strategy will first seek to introduce the brand to potential customers through social media platforms, by sponsoring university events, and gamers conventions. The second marketing strategy would be to drive organic traffic to our website by ranking for relevant keywords, build a strong Facebook and Twitter follower base. The third marketing method is to partner with u niversities to include the Questition app in their study materials for students. The fourth marketing method is to advertise on fitness blogs, gaming forums and sponsor contests on gaming blogs. The final marketing method is to sponsor positive review, create an affiliate program and pay for press release about our product launch on reputable media platforms. 3.7Marketing Program Gatecells would be adopting the following approaches in its marketing program Pricing: Gatecell will adopt the freemium model in pricing its apps. Gamers can download the game for free but they would be required to pay to access more features in the game. Distribution: The apps would be distributed through the official apple app store and the Google play store. Advertising and Promotion: Most advertising efforts would be carried out through the internet. Customer Service Support: Gatecell will provide quality technical support for its games and also try and achieve and maintain exceptional levels of customer engagement. 3.8Marketing Research Gatecell aims to build a strong email list and establish a strong presence across all popular social networks gamers regularly hangout. Gatecell would develop strong relationships with gamers in order to predict and understand new market trends. Gatecell offers its existing users free access to beta versions of any app or game in development. 4.0Financials This section will offer a financial overview of Gatecells marketing activities, it includes break-even analysis, sales forecast, expense forecast and highlight how all these link to the marketing strategy. 4.1Break-Even Analysis Our break-even analysis estimates that $5,980 would be required in monthly revenue to reach the break-even point. Break-Even Analysis Break-Even Analysis Monthly Units Break-Even Monthly Sales Break-Even 2000 $5980 Assumptions Average Per-Unit Revenue Average Per-Unit Variable Cost $2.99 $0.99 Estimated Monthly Fixed Costs $4000 4.2Sales Forecast The freemium pricing model means sale is not made when an app is download but sale is made when a customer makes use of in-app purchases. Monthly Sales Forecast Sales 2015 2016 2017 Apple $310,000 $900,000 $4,000,000 Android $223,000 $708,000 $2,000,000 Direct Cost of Sales 2015 2016 2017 Apple $103,333 $300,000 $1,333,333 Android $89,200 $283,200 $800,000 4.3Expense Forecast Milestones Start Date End Date Budget Manager Department Marketing Plan Completion 20/05/14 20/06/14 $0 Fashola Marketing Website Completition 02/08/14 03/09/14 $0 Bello IT Advertising Campaign 02/10/14 03/12/14 $10,000 Fashola Marketing Social Media Campaign 02/10/14 03/12/14 $20,000 Fashola Social Media Totals $30,000 4.4 Monthly Expense Budget Marketing Expense Budget 2015 2016 2017 Website $20,000 $40,000 $80,000 Advertisements $50,000 $100,000 $200,000 Total Sales Marketing Expenses $265,600 $723,200 $2,133,333 Percent of sales 49.8% 45% 35.6% 5.0Controls This marketing plan is to serve as a guide for the organization. The following metrics would be used to measure Gatecells performance Revenue Expenses Email List Number of Downloads Customer Satisfaction App Reviews Bounce Rate Conversion Rate 5.1Implementation Gatecell has established tight control measures to closely monitor the quality of customer service satisfaction. This is to enable us to react very quickly in correcting problems we may encounter. as App reviews by users and bounce rate of users of our apps will serve as warning signals. These signals would be monitored for signs of deviation from the plan. 5.2Marketing Organization Chief Marketing officer Babatunde Fashola is responsible for the marketing activities of Gatecell. 5.3Contingency Planning Difficulties and Risks Intellectual theft from the already established competitors. Lack of Brand recognition Worst Case Risks Determining that the business can no longer support itself on an ongoing basis. Having to abandon published titles (Games Apps)

The Invention of the Cell Phone Free Essays

Have you ever imagined the world without cell phones!? How do you think it has affected the world today? The cell phone allows people to communicate with other people anywhere in the world with anyone they want at anytime. How you use the cell phone is what makes it a positive or negative impact on you, society, and the environment. A man named Martin Cooper invented it; he invented it because he wanted people to be able to carry their phones where ever they wanted. We will write a custom essay sample on The Invention of the Cell Phone or any similar topic only for you Order Now He invented it on April 3rd, 1973 in a Motorola Factory. A cell phone is that it is actually a radio, an extremely sophisticated radio, but a radio nonetheless. The telephone was invented by Alexander Graham Bell in 1876, and wireless communication can trace its roots to the invention of the radio by Nikolai Tesla in the 1880s. It was only natural that these two great technologies would eventually be combined. The first cell phone weighed 2. 5 pounds, had a talk time of 35 minutes, took 10 hours to charge and had no display. Technology takes up a big factor of the cell phone, because without technology there would be no cell phone. Cell phones today have a big impact on the environment. Some negative impacts are that they are constantly being thrown into landfill which causes pollution. Also the mercury, arsenic and lead in the phones can poison the environment and impact humans also. Cell phones can have a big impact on society today because individuals have become overly reliant on cell phones to help with everyday memory functions. Also very high levels of technology have been placed in cell phone which has caused them to be quite expensive. Some positive impacts are that people a can easily communicate with other people faster than like a letter, or a telegram. Also the average cell phone last about 8-12 months and people with replace cell phone after cell phone. Those cell phones that are constantly replaced end up in landfills. SO u can see how society connects to the environment. With all of the information I have provided you with you could infer what life would be like without cell phones, it could be better without the pollution, but bad without the easiness of communicating with anyone and anywhere. How to cite The Invention of the Cell Phone, Papers

Essay on Sympathy for Macbeth Example For Students

Essay on Sympathy for Macbeth Macbeth is a tragedy written by William Shakespeare (in 1606) at the beginning of the 17th century, for King James 1st. At this time the Elizabethans believed that witches were real and actually did these evil deeds. At the time when the play was written the Divine right of Kings was written to protect the Kings of England from being killed. If a King (or Queen) was killed it was thought that it had disturbed the natural order. This effects the play greatly. The play is set in the highlands of Scotland, where a war has just ended. The main character Macbeth met with some witches on the moors after battle, who predicted that he would become Thane of Glamis and King of Scotland. Macbeth was appointed Thane of Glamis for his bravery as a soldier in the war. The next prediction then came true by Macbeth being forced by his wife Lady Macbeth to murder his King. Macbeth was then appointed King of Scotland. His best friend Banquo also received a prediction from the witches but chose to ignore it. Macbeth not wanting the prediction to come true murdered Banquo for his own personal gain. At the end of act four Macbeth is in our lowest estimations as he has just murdered Macduffs innocent wife and children, as well as his King and his best friend. Macbeth is acting as a butcher, an evil tyrant who is doing everything that the witches want him to do. By doing this he and his wife have sold their souls to the devil and will go to hell. At the beginning of act five Lady Macbeth is sleepwalking. In her sleepwalks she is reliving the murder of King Duncan. This reminds us of how Macbeth reacted to Duncans murder. How he heard voices, Macbeth shall sleep no more , yet this is what is happening to his calm wife; Lady Macbeth. She is now not able to sleep. Lady Macbeth was the stronger of the two, now that she is going mad what will Macbeth be feeling? This shows us that if Lady Macbeth is not sleeping, that Macbeth will not be either, he will be going through much the same thing as Lady Macbeth. This creates sympathy by showing us that Macbeth is still slightly human, and regrets his actions in the murders. In the soliloquies, which Macbeth speaks, it gives us a chance to see how Macbeth is really thinking and feeling which is very different to what everyone sees. Macbeth appears as a brave King with valiant fury. He is fighting all the odds and seems to be handling things very well, but in fact the soliloquies prove this wrong and tell us how Macbeth is really feeling. He feels as if he life is not worth living anymore. That he has achieved what he set out to do, and not achieved it very well. As he has no friends left, As honour, love, obedience, troops of friends, I must not look to have We see that he has lost all human values. The soliloquies enable the audience to get inside Macbeths mind and see how he is thinking, this makes us feel sympathy for Macbeth as we can see his side of the story and how he regrets what he has done. We understand how his mind works because of the soliloquies which allow us to get inside Macbeths head. To him life is now meaningless, Lifes like a walking shadow, a poor player that struts and frets his hour upon the stage , this show us how Macbeth see life meaningless and pointless as he realises what he has done. .uca95ee295866bdda77d3d9decca6cd4c , .uca95ee295866bdda77d3d9decca6cd4c .postImageUrl , .uca95ee295866bdda77d3d9decca6cd4c .centered-text-area { min-height: 80px; position: relative; } .uca95ee295866bdda77d3d9decca6cd4c , .uca95ee295866bdda77d3d9decca6cd4c:hover , .uca95ee295866bdda77d3d9decca6cd4c:visited , .uca95ee295866bdda77d3d9decca6cd4c:active { border:0!important; } .uca95ee295866bdda77d3d9decca6cd4c .clearfix:after { content: ""; display: table; clear: both; } .uca95ee295866bdda77d3d9decca6cd4c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uca95ee295866bdda77d3d9decca6cd4c:active , .uca95ee295866bdda77d3d9decca6cd4c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uca95ee295866bdda77d3d9decca6cd4c .centered-text-area { width: 100%; position: relative ; } .uca95ee295866bdda77d3d9decca6cd4c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uca95ee295866bdda77d3d9decca6cd4c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uca95ee295866bdda77d3d9decca6cd4c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uca95ee295866bdda77d3d9decca6cd4c:hover .ctaButton { background-color: #34495E!important; } .uca95ee295866bdda77d3d9decca6cd4c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uca95ee295866bdda77d3d9decca6cd4c .uca95ee295866bdda77d3d9decca6cd4c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uca95ee295866bdda77d3d9decca6cd4c:after { content: ""; display: block; clear: both; } READ: Shakespeare and the Movies EssayThe play Macbeth is a tragedy, and the tragic character is Macbeth, his tragic flaw is his ambition that he wants to be the best for himself and his wife. The fact that Macbeth is a good soldier makes us feel slightly upset that he has followed the witches predictions and murdered his King, and his best friend, because if he did not do these things he could have been one of the best soldiers of the Scottish army. This creates sympathy by knowing that Macbeth could have been better, but was wasted by his gullibility of the witches predictions, and his ambition. His ambition blinded his common knowledge to make him believe the witches evil intents. The audience realises that the witches are evil and that they purposely tricked Macbeth into believing that he is invincible, none of woman born shall harm Macbeth , this gives Macbeth a sense of invincibility, the witches have given him unreal confidence. This makes the audience feel pity for Macbeth because he got mixed up in the witches games. The witches betrayed Macbeth by tricking him into believing that it will be very difficult to defeat Macbeth, Macbeth shall never be vanquishd be until Great Birnam Wood to high Dunsinane Hill shall come against him , this seems to mean that when Birnam Wood comes to Macbeths castle. This is unlikely as trees cannot move and gives Macbeth even more confidence and yet believing the witches predictions, Till Birnam wood remove to Dunsinane I cannot taint with fear . By carrying out their prophecies he is obeying the devil and has sold his soul to the devil as will Lady Macbeth for forcing her husband to murder his King and they will both go to hell for what they have done. Yet this fact does not seem to bother Macbeth. He cares about this life and not the next one. At first no-one notices that the English forces move in as they disguise themselves with the trees from Birnam Wood. When Macbeth does realise that the woods are moving he thinks of the witches prophecy and begins to worry, To doubt the equivocation of the fiend that lies like truth; Fear not, till Birnam wood do come to Dunsinane . Yet he does worry about the woods moving too much but he has the witches reliable predictions which say that he cannot be harmed by any man born from a woman to reassure him. This creates sympathy as we know that he has been tricked by the witches and will be overcome. As Macbeths castle is under attack he kills all the soldiers that attack him. Then he meets Macduff and as he has murdered all of Macduffs family he tries to retreat from fighting him. But Macduff still fights. Macbeth is assured that he will not lose the battle to Macduff and tells him so, I bear a charmed life, which must not yield to one of woman born . with this Macduff replies, Macduff was from his Mothers womb untimely rippd , this means that Macduff was a premature caesarean birth. He was not born as such. The witches tricked Macbeth and he now realises this, these juggling fiends no more believd . This brings Macbeth to his usual self brave heroic, as we saw at the beginning of the play. This creates sympathy as we see his death of a waste of talent, that could have been so much more. In the ending scenes of the play the scenes become very short, but give an impact of something exciting happening, building up the end of the play. Making an impact on the coming scenes. At the time when the play was written the Elizabethan belief was that witches really existed and could play evil tricks like this on someone. .u021ef3fc72e616d11a5ec8e91f3b8bb8 , .u021ef3fc72e616d11a5ec8e91f3b8bb8 .postImageUrl , .u021ef3fc72e616d11a5ec8e91f3b8bb8 .centered-text-area { min-height: 80px; position: relative; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 , .u021ef3fc72e616d11a5ec8e91f3b8bb8:hover , .u021ef3fc72e616d11a5ec8e91f3b8bb8:visited , .u021ef3fc72e616d11a5ec8e91f3b8bb8:active { border:0!important; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 .clearfix:after { content: ""; display: table; clear: both; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u021ef3fc72e616d11a5ec8e91f3b8bb8:active , .u021ef3fc72e616d11a5ec8e91f3b8bb8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 .centered-text-area { width: 100%; position: relative ; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u021ef3fc72e616d11a5ec8e91f3b8bb8:hover .ctaButton { background-color: #34495E!important; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u021ef3fc72e616d11a5ec8e91f3b8bb8 .u021ef3fc72e616d11a5ec8e91f3b8bb8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u021ef3fc72e616d11a5ec8e91f3b8bb8:after { content: ""; display: block; clear: both; } READ: How does Shakespeare use Mercutio in act 3 scene 1? EssayThis is the main focus around the play, the witches put pressure on Macbeth to do these evil deeds, without Macbeth realising this. Macbeth seems dependant of the witches to tell him his future, but the witches trick him into thinking unholy thoughts and this leads Macbeth to the murder of his King, his best friend and Macduffs wife and children. The witches play a significant part in the downfall of Macbeth as they manipulate him and his thinking so that they can have a little fun in ruining someones life. Yet the witches did not succeed, Macbeth died as a tragic hero not the evil King that the witches wanted him to be. s The Elizabethan Belief of the Divine Right of Kings is also an important factor of the play as Macbeth disturbed the natural order of the country. Yet eventually everything was set right and the rightful King Malcolm came to the throne. Overall, Macbeth made a terrible mistake in believing the witches prophecies, but we do feel sympathy for him as he does realise this moments before he dies and reawakens the brave heroic soldier that he originally was.